Welcome back to another exciting episode of On the Rail Podcast, where today we get into a fascinating endeavor that's invigorating the equestrian community in the Midwest—the Midwest Cash Incentive Challenge (MCIC). Featuring a conversation with Carol Timke, we uncover the origins, mission, and success story behind this unique program designed for Midwest horses, exhibitors, and owners. Let’s explore the brilliance of this initiative and why it matters to you.
Introduction: The Excitement Unfolds
We introduce Carol Timke, a distinguished figure in the horse community, who shares the journey and impactful story of the MCIC. Carol, who currently resides in Pearl, Iowa, brings a wealth of experience from her upbringing on a diverse farm in Washington and her extensive involvement in FFA and 4-H.
The Drive Behind the MCIC So what drove the inception of the Midwest Cash Incentive Challenge? It was a combination of Carol’s innovative spirit and a glaring need within the Midwest horse community. The program arose to fill the void left by the decline of traditional Midwest futurity programs. Carol emphasizes the importance of inclusivity and collaboration in the horse industry:
“I have a strong belief that we're all horse enthusiasts. We're all horse lovers. And I feel like we should be able to, when it's appropriate and when the timing's right, work together for the industry.”
By engaging in various conversations during 2020, Carol found there was significant interest in a regional futurity program that wasn’t solely reliant on stallion nominations—a revolutionary change from the traditional model.
What is the MCIC?
The Midwest Cash Incentive Challenge is an inclusive program designed for Midwest horses and their owners. Its mission is to provide a platform where all breeds can compete, offering a space not just for accolades but for substantial financial returns. Carol explains:
“The Midwest Cash Incentive Challenge, or MCIC, as we like to refer to it, is an exclusive program for Midwest horses, exhibitors, and owners. It really is a combination effort.”
With Iowa Pinto, Nebraska Paint, and Nebraska Quarter Horse clubs coming together, the MCIC organizes a combined show with abundant opportunities for horse lovers across different breeds and regions.
Participant Eligibility and Stallion Component
A unique aspect is the eligibility criterion for the entrants. Unlike traditional futurity programs dependent on stallion nominations, the MCIC focuses on where the horse was born and the residency of the owner and exhibitor:
“Is it born in Kansas or one of those states? And if you currently live in what's defined as a Midwest state, your horse qualifies.”
For the stallion side, there’s a nomination fee. Stallion owners get promotional perks and a free designation for one horse. Carol explains that the intent is to support regional stallion owners while still maintaining a low barrier for participation.
Classes and Program Features
The MCIC includes a plethora of classes such as yearling lunge line, two-year-old walk trot, three and four-year-old Western Pleasure and Hunter Under Saddle, and various other disciplines. Carol elaborates:
“We started with nine classes, expanded to ten in the second year, and this year we’ve added an eleventh.”
Sponsorship and Prizes
The MCIC has attracted impressive sponsorship support. From Northleet Marketing offering free photo shoots to Horse Show Today providing ad placements, the generosity of sponsors has been remarkable:
“We have an outstanding list of sponsors currently around 45.”
Prizes include cash payouts and high-value items. Notably, this year, the MCIC introduced an additional $10,000 purse for APHA Chrome Cash participants, expanding the appeal and rewards.
Overcoming Challenges and Looking Forward
In its evolution, the MCIC has faced and addressed numerous challenges, from clarifying eligibility criteria to tweaking class offerings based on participant feedback. Carol reflects:
“Our biggest challenge has been changing mindsets to understand it's not just a stallion futurity.”
The committee continues to adapt and grow, keeping an ear to the ground to meet exhibitor needs.
Conclusion: Join the Movement
Carol’s passion and the committee's relentless efforts have culminated in a program that's as inclusive as it is rewarding. The MCIC showcases how collaboration and innovation can breathe new life into regional equestrian communities. From affordable entry fees to significant cash prizes, MCIC is setting a new standard.
For more details, visit Iowa Pinto’s website under the MCIC tab, or check out their social media pages. Mark your calendars for the big show on Labor Day weekend from August 30th to September 1st in Lincoln, Nebraska.
Come be a part of the Midwest Cash Incentive Challenge—a unique opportunity to unite, compete, and triumph in the horse-loving heart of America.
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Carol Timke and the MCIC team exemplify what’s best about the equestrian community: a commitment to support, inclusivity, and passion for the sport. Whether you're a seasoned exhibitor or a newcomer, MCIC offers something special for you and your horse. Don't miss out!
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Let’s continue the conversation. What excites you most about the MCIC? Share your thoughts and experiences in the comments below!
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